Framework · Discover
Design Thinking.
Discover.
Understand the people you are building for before you build anything.
The steps.
A human-centred approach to innovation, popularised by the design firm IDEO and the Stanford d.school.
Great ventures sit where what people want, what can be built and what makes money overlap.
Slide 1 of 7
01
Empathise
Observe and interview people to understand their world.
02
Define
Frame the real problem as a clear point of view.
03
Ideate
Generate many possible solutions before choosing.
04
Prototype
Make ideas tangible, cheaply and quickly.
05
Test
Put prototypes in front of people and learn.
✦ How we use it
Tools you use, inside the Venture OS.
TOOL 01
Customer interviews
Open questions about past behaviour, not opinions.
Venture OS · Customer Discovery
TOOL 02
Empathy map
What customers say, think, do and feel.
Venture OS · ICP & Personas
TOOL 03
Problem statement
A clear "How might we…?" for the problem worth solving.
Venture OS · Venture Canvas
TOOL 04
5 Whys
Dig past symptoms to the root cause.
Venture OS · AI Co-Founder
Where it appears in the programme
Master programme
All five, over 12 weeks
Bootcamps
Design Thinking and Lean Startup in 5 days
Satisfied after 8 weeks
When to use it
Use it at the very start, or whenever you are not sure you understand the customer. Its limit: it finds problems and ideas, but does not tell you whether a business will work. That is where Lean Startup takes over.
✦ Free · 30 minutes · online
Book your discovery call
A real conversation about your idea and goals, and whether this sprint is the right next step
Dipesh Savani
CEO & Co-founder
Prefer a call?
Request a call back
Leave your number and a good time. A member of the Venture School team will call you.
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